On-Street Parking Public Education Rollout

Campaign Overview

Materials Developed for the Rollout

The following materials were developed to support a clear and consistent rollout of the updated on-street parking policy.

What changed

The updated approach moves from a broad citywide restriction to a targeted framework residents can understand and act on.

Public Education Rollout

Each phase has a specific purpose: introduce the policy, explain how it applies, and guide residents in designated neighborhoods to the correct next step.

Resident Resource Hub

Every email, post, brochure, and video directs residents to one place for current information and downloadable resources.

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Policy overview

Plain-language explanation of what changed and how the policy applies

2

Enforcement neighborhoods

Full list of designated neighborhoods where overnight restrictions apply

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FAQs

Approved answers for the questions residents are most likely to ask

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Temporary decal information

Eligibility, application steps, and program limits

5

Petition process

How residents can request to add or remove restrictions

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Downloadable forms/resources

Brochure, guide, petition form, and decal application

All campaign channels point here. The website keeps the campaign organized, consistent, and easy for residents to navigate.

Explainer Video and Short-Form Video

A short explainer video gives residents a quick, accessible overview of the updated on-street parking policy and directs them to the website hub for next steps.

Explains the policy in plain language and directs viewers to tamarac.gov/parking.

Resident Communications

Email, social, reels, video, and print all reinforce the same message and drive residents back to the website.

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Static · Phase 1

Awareness

Do overnight restrictions apply to your street?

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Carousel · Phase 1

Awareness

Overview of the adopted on-street parking policy

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Carousel · Phase 2

Understanding

Neighborhood list: where overnight restrictions apply

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Carousel · Phase 2

Understanding

How to petition your neighborhood

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Static · Phase 2

Understanding

A quick reminder for residents in restricted areas

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Carousel · Phase 3

Action

Everything residents need is at tamarac.gov/parking

Do restrictions apply in your neighborhood?

A downloadable guide gives residents a complete reference for the policy, neighborhood list, decal program, petition process, FAQs, and contact pathway.

Staff Resources

A complete set of linked materials gives City staff a reliable place to access campaign resources, resident documents, and approved rollout materials.

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Campaign Hub & Rollout Tracker

Master workbook with deliverables, owners, status, and publish dates.

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Campaign Framework

Strategic campaign framework and approved direction for the rollout.

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Brochure

Resident-facing brochure designed for print and digital sharing.

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Resource Guide

Detailed resident guide with the key policy, decal, petition, and FAQ information.

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Temporary Parking Decal Application

Resident application form for temporary on-street parking decals.

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Shared Asset Folder

Organized campaign files, exports, and source materials for team access.

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Expected Benefits

The rollout is designed to reduce confusion, support consistent communication, and help residents understand the updated policy before enforcement becomes the primary interaction point.